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$$ \LARGE\textsf{"How do I price, package, and present my work so customers understand its value?" ⤵} $$

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Your week at a glance

• Tuesday, October 27: Learn pricing, packaging, and proposal foundations, then begin your drafts
• Thursday, October 29: Practise pricing conversations and negotiation in the Practice Lab
• Monday, November 2: Submit your Revenue & Pricing Tools </aside>

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Weekly outcomes

Turn your offer into something customers can understand, choose, and buy.

By the end of the week, you can:

• Set a sustainable starting price
• Package your offer into clear options
• Create a reusable proposal structure
• Respond to pricing questions without immediately discounting
• Use feedback and experiments to refine your approach </aside>

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Practice Lab preparation

Bring a starting point you can explain, test, and refine through feedback.

Prepare:

• Pricing Framework
• Package Menu
• Proposal Template
• Negotiation Playbook
• One pricing scenario or objection to practise

You do not need a final price or a live client opportunity.

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Submit by Monday, November 2nd

Save the strongest current version of your Revenue & Pricing Tools:

• Pricing Framework
• Package Menu
• Proposal Template
• Negotiation Playbook
• Pricing Experiments

Keep testing and refining these tools as you gain experience and learn from customers.

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Your speaker this week

Learn from a creative-services entrepreneur who has built, packaged, and sustained an expert-led business.

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Jasmine Williams

Jasmine is an award-winning writer, content strategist, and founder of Jasmine Williams Media. She also supports creative professionals through Freelance Curious and The Reach Club.

Her work focuses on:

• Packaging a sustainable creative-services business
• Content strategy and storytelling
• Systems and routines for independent work
• Building trust through useful, audience-centred content
• 💬 Questions you could ask Jasmine

➡️ Explore Jasmine Williams Media, Freelance Curious, The Reach Club, or connect on LinkedIn.

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Your learning path

Work through each stage in order: learn the foundations, draft your pricing tools, practise the conversation, build the strongest version, and submit it.

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🧠 LEARN

In this session, you’ll turn your offer into a clear path to paid work. You’ll explore how to price your work with confidence, package it in ways that are easy for customers to understand and choose, and communicate the value behind your price.

You’ll also begin building a proposal that clearly outlines what a customer receives, how the work will happen, and what it costs. The goal is not to find one perfect price—it is to choose a starting point you can explain, test, and refine through real conversations.

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How to use this section

1. Complete the 5-minute pre-read before the Tuesday session.
2. Review the workshop materials and speaker resources.
3. Capture useful ideas and questions in the Week 4 section of your Fellow Workbook.
4. Focus on ideas that will help you produce a first draft. You do not need to master every resource.

Listen for

• An idea that changes how you understand the topic
• An assumption you are making without evidence
• Something you can apply to your first draft

You are ready to move on when: you can name the main decision you need to make and the assumption you most need to test.

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Week 4

Before Week 4: 5-Minute Pre-Read

How was this session?

Session Recording and Slides:

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