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$$ \LARGE\textsf{ "Who am I best positioned to help, and how might this create income?" ⤵} $$

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Your week at a glance

• Tuesday, October 6: Learn the customer and revenue foundations, then begin your working drafts
• Thursday, October 8: Bring your drafts to the Practice Lab for feedback and refinement
• Monday, October 12: Submit your Customer & Revenue Blueprint </aside>

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Weekly outcomes

Clarify who you are best positioned to help and how your offer could realistically generate income.

By the end of the week, you can:

• Define a focused Ideal Customer Profile
• Connect your offer to a plausible revenue model
• Identify promising people and acquisition channels
• Use feedback to sharpen assumptions and outreach priorities </aside>

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Practice Lab preparation

Bring practical first drafts to pressure-test with peers and mentors.

Prepare:

• Ideal Customer Profile
• Revenue Framework
• Warm Network Map
• Early Acquisition Plan and Outreach Priorities

Bring your strongest assumptions and the questions you most need help answering.

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Submit by Monday, October 12th

Save the strongest current version of your Customer & Revenue Blueprint:

• Ideal Customer Profile
• Revenue Framework
• Warm Network Map
• Acquisition Plan
• Outreach Priorities
• What I Will Test Next

Keep refining it as you test assumptions and learn from potential customers.

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Your speaker this week

Learn from an entrepreneur who built a sustainable business-development career from an uncertain starting point.

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Roy Itzhaki

Roy built a multi-million-dollar BDR agency after leaving a job with $3,000 in the bank and no fixed plan.

His work focuses on:

• Targeting the right potential customers
• Communicating value clearly
• Building a sustainable business-development career
• 💬 Questions you could ask Roy

➡️ View Roy’s full profile and connect on LinkedIn.

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Your learning path

Work through each stage in order: learn the foundations, draft your thinking, practise it with others, build the strongest version, and submit it to your folder in the Fellow Portfolios Google Drive.

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🧠 LEARN

In this session, you’ll get clear on who you are best positioned to help. You’ll move beyond broad assumptions to build a grounded Ideal Customer Profile by examining your customer’s context, motivations, challenges, and most important problem.

You’ll also connect that customer insight to a realistic revenue model and early acquisition opportunities.

Start here

Review the workshop materials and supporting resources before moving into your first draft.

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How to use this section

1. Complete the 5-minute pre-read before the Tuesday session.
2. Review the workshop materials and speaker resources.
3. Capture useful ideas and questions in your printed or digital Fellow Workbook, your own Notion copy, or a working document.
4. Focus on ideas that will help you produce a first draft. You do not need to master every resource.

Listen for

• An idea that changes how you understand the topic
• An assumption you are making without evidence
• Something you can apply to your first draft

You are ready to move on when: you can name the main decision you need to make and the assumption you most need to test.

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Week 1

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